Customers and Baseball – It’s Not Just About Home Runs


Photo by Jason Weingardt on Unsplash

I’m not one to use a lot of sports analogies or references in business, but I’m going to ask for your forgiveness just this one time.

In the recently completed 2019 season, major league baseball players hit home runs at a higher rate than ever before. In total, across all teams and players, 16.12% of all hits left the ballpark. In the 2018 season the rate was a bit lower, but at 13.62% it was still the 3rd highest home run rate in MLB history – including the so-called “steroid era” from 1995 to 2004.

This past season my local Minnesota Twins battled against the team that has been their nemesis in recent years, the Bronx Bombers, aka New York Yankees, until the very end of the year to see who would claim the record for most home runs by one team in a season. I’m happy to report that our mid-market team bested the mighty Yankees by one single HR, 307 to 306. To further illustrate the trend, four teams in 2019 (Twins, Yankees, Astros, and Dodgers) and one in 2018 (Yankees) eclipsed the previous record, set by the 1997 Seattle Mariners who walloped a mere 264 dingers.

The home run, it seems, is having greater impact and visibility…

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