Woodbridge by Robert Mondavi Wines Announces New Major League Baseball Partnership

LODI, Calif., March 09, 2020 (GLOBE NEWSWIRE) — Woodbridge by Robert Mondavi Wines and Major League Baseball today announced a new multi-year sponsorship agreement making Woodbridge Wines the Official Wine of MLB. The new partnership brings together two iconic American brands recognized for their pioneering spirit and legendary figures, and marks the first time Woodbridge Wines has partnered with a U.S. sports league. The number-three glass wine brand in the United States* will support the partnership nationally and regionally through MLB Club partnerships with the New York Yankees, Los Angeles Dodgers, Boston Red Sox, Houston Astros and Cincinnati Reds, and a 360-marketing plan, and will introduce packaging featuring MLB marks on select Woodbridge Wines in 2021.

On a national scale, Woodbridge Wines will promote new creative for its “From One For All” campaign with TV advertisements running during MLB games on MLB Network, ESPN and other national broadcast partners. Building on this successful campaign, Woodbridge Wines will also introduce a special MLB tagline, ‘A Legendary Wine for a Legendary Game,’ which will be featured in point of sale, advertising and…

Read the full text of “Woodbridge by Robert Mondavi Wines Announces New Major League Baseball Partnership”